The concept for the new Parah boutiques, designed by FORO Studio as the brand's new artistic director, tells the story of international fashion, of which the brand is naturally part. The project focuses on the identity points of the maison of lingerie, beachware and clothing, emphasizing its exclusivity, the high positioning, the exaltation of femininity and the touch of cool glamour. Respecting the balance and the contemporary sought by FORO Studio, the Ceramica Sant’Agostino FINEART porcelain tiles translate the historical character of a manufacture of excellence that has always been synonymous with Parah. The FINEART collection, made with the latest generation digital printing, is capable of creating refined patterns with a fine texture, tailor-made for any domestic space and commercial solutions, such as hotels and retail. FORO Studio has chosen the Decor Light nuance for Parah, a real ceramic fabric that dialogues with the brand's products, giving the user a contemporary experience with an elegant and reassuring flavor.