MILANO LIVING SURFACES
The first showroom by Ceramica Sant’Agostino in Milan
In the heart of Milan, in the Brera Design District, Ceramica Sant'Agostino's new showroom in Corso Garibaldi is an evocative place, illuminated by a warm and enveloping light.
The latest and most iconic collections stand out on large panels inside a space that is spread over two levels but is treated as a single "architectural box".
Designer of the exhibition, the Calvi Brambilla studio. Architects, designers, those lovers and curious about ceramic products will be able to enter this exhibition venue to search for the best solutions for their projects and join exhibitions and events dedicated to architecture, which will make it a culturally vibrant meeting point.
A great harmony
This is the first project we are developing with Ceramica Sant'Agostino, and right from the start we found ourselves in great harmony," tell art directors Calvi Brambilla.
"What inspired the set-up was the value of this new stage in the journey of a high-level company, solid and rooted in the territory: their first showroom in Milan required a refined look for its entrance on such an important stage. Combining the theme of the journey from the headquarters in the province of Ferrara to the city of Milan with the company's desire for a very scenic space where they could showcase their collections, we immediately thought of Franco Albini's design for Line1 of the Milan subway."
For MDW 2025, the showroom is being renovated, returning to the theme of the city of Milan, on which it was originally based. The new layout interprets the idea of the traditional “Milanese living room,” exploring three main settings between dining and living, in which the finishes and materials of the Ceramica Sant'Agostino collections blend with sculptural furnishings and decorative elements. Shapes inspired by the radical design culture of the 1980s give life to display objects that are also pieces of furniture: totems in the form of tables, chairs, lamps, sofas, and armchairs in stoneware, created specifically to enhance the collections, are the protagonists of a space made of materials that become lifestyle.
